20 PLAYSMultichannel Sequences
Multichannel Sequences: 20 Outbound Plays You Can Hand to Your Agent
For a founder, sales rep, or small sales team doing outbound across email, phone, voicemail and LinkedIn. Every play works on its own. Together they form one system: one problem, carried across channels, with each touch pointing back to the last one, instead of five separate messages about five separate things.
20 plays, each with a copy paste agent version. Informational guides and prompts only. They do not send emails, make calls, build lists, or book meetings for you. You still do the outreach yourself.
Informational guides and prompts only. They do not send emails, make calls, build lists, or book meetings for you. You still do the outreach yourself.
All 20 plays
- Leave voicemails that point back to the email
- Build the sequence in problem chunks across channels
- Tier sequences by account value: high-touch for A accounts, automated for the rest
- Sequence six messages in two problem chunks with channels driving back to email
- Batch the whole prospecting cycle weekly, then execute a 12-step persona flow
- Go phone first: most meetings come from calls, not email
- Run a true omnichannel sequence instead of relying on one channel
- Structure sequences as value sets, not disjointed follow-ups
- Weave cadence steps together across channels
- Run phone-first, three-channel cadences in three to five touches
- Run four to seven touches with a new angle each time
- Treat step three as the meeting email and switch channels after it
- Rebalance from AI email volume toward human conversation
- Run separate base sequences above and below the power line, plus purpose-built campaign sequences
- Call prospects who send negative email replies instead of emailing back
- Prospect in multichannel bursts instead of a predictable weekly drip
- Tag-team accounts between AE and SDR so the same message lands from a second sender
- Use the three-strikes callback to bank future meetings
- Three strikes, then book the 30-day follow-up
- Run the triple: never make a naked dial